Very interesting idea. I relate this to how people set and then fail to achieve their goals. In actuality, the goals that most people set are unclear/undefined. For example, when someone sets a goal to 'lose weight', they undoubtedly want to lose weight. But, for most this is where the goal stops, which creates uncertainty and nothing to weigh the results against. In contrast, setting a goal of losing 10 pounds in 6 weeks, makes the results more tangible, measurable, and certain.

I wonder if our pace of life, the ever-evolving technological landscape, and unstable economic conditions create even more uncertainty, further compounding these types of issues...